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Digital Marketing

In New Zealand, digital marketing uses digital channels and devices to promote products, services, accounts, and brands. It can be done using various digital marketing strategies like SEO (Search Engine Optimization), social media marketing, email marketing, mobile advertisements, paid advertising, and so on, to reach clients or target audiences.
Digital marketing
Digital Marketing Campaign

In this era of technology, it is becoming increasingly important to master digital marketing because everything is now online, and consumers are looking towards their digital devices to purchase products. It is essential that New Zealanders take advantage of this platform to market their products for a wider reach.

Some popular digital platforms used for this marketing are Facebook, Instagram, Twitter, Google Ads, email marketing, and SEO. Some brands in New Zealand are even now exploring the potential in channels like TikTok and Snapchat.

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Digital Marketing Agencies

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Digital Strategy

Digital Marketing Agencies in New Zealand

Learn all About the Importance of Digital Marketing

With the exponential growth of digital media and digital channels, the importance of digital marketing is immeasurable. Let’s take a look at some of these benefits and how it work:

  • Large Audience: A large percentage of the New Zealand population uses the internet, with over 90% of them using it daily. This means that when you market your business on these platforms, it has the potential of “trending” and reaching wide audiences.
  • Active Traffic: Unlike physical advertising, digital marketing makes it more likely for your brand or product to reach its exact target audience due to the use of tags and other tactics. These audiences are always seeking products to purchase on the internet, so you’ll get active traffic.
  • Measurable Results: With digital marketing, you can measure your results and track their conversion because everything can be done online without stress. It’s easy to keep track of progress this way.

Major Digital Marketing Channels in New Zealand

Every business has a digital strategy that works, and several channels exist to make this happen. In this paragraph, we will discuss all the channels that work in NZ and are tailored specifically to New Zealanders:

  • Social Media Platforms: Brands in NZ create social media accounts like Facebook, Instagram, Twitter, and other platforms to market their products in trendy ways. They also engage with their audiences and might employ managers to help them create content.
  • Email Marketing: Here, brands use channels like Google Mail, Yahoo, etc., to engage their audience professionally. They do this by sending promotional emails and newsletters.
  • SEO: This is called Search Engine Optimization and is the process of using keywords and other strategies to general leads and increase your ranking on search engines.
  • PPC: This is another popular digital marketing strategy. Here, brands put their links on the pages of popular websites or accounts and pay a commission when people click on the link.
Digital Marketing in New Zealand

Mobile Marketing in New Zealand

This is another form of digital marketing only targeted at mobile users and smartphone devices. With the advent of technology, devices are now being made with mobility and accessibility in mind. People are now gearing more toward mobile devices because they are portable enough to be carried all the time, which helps them stay connected all the time.

With that being said, some brands have fully focused on mobile marketing to improve conversion rates. Here’s how.

  • Mobile Apps: So many businesses in NZ are now starting to have dedicated mobile apps to help them engage their audience personally. These apps offer loyalty bonuses and better customer support.
  • SMS Marketing: This involves sending text messages to your clients to enhance customer relations and help them better relate with you. This is a great way of promoting your product and sending important offers or reminders.

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The Role of Digital Marketing Agencies in New Zealand

While some brands prefer to run their digital advertising themselves, you should enlist the help of digital agencies if you can afford it. Since they have way more experience and a platform, they know the most personalized plan and advertising approach that suits your business. Here are some roles they play:

  • Strategy Alignment: Digital marketing agencies can help you develop the most suitable strategy for your business. They do this by studying your product and target audience, and then creating a plan that works.
  • Implementation: After planning, action is needed. The agency’s job is to ensure they put their plan in motion. They use tactics like social media marketing, email marketing, and even SEO to implement this.
  • Analytics: Asides from planning and implementation, digital marketing agencies will also perform full-scale analytics to check the progress of the advertising. If something is not working, they will change it and make suitable adjustments.
Digital Marketing Agencies in New Zealand

Measuring the Effectiveness of a Digital Marketing Campaign

You don’t just run an ad and sit back to watch it flounder; there are so many steps that one can take to measure how well it’s going and determine if it’s bringing in probable ROI or if adjustments need to be made. Website traffic is one sure way of measuring conversion. With this, you can check how many people viewed your post, how many people visited the page from your post, how many people purchased the products, and so on. By analyzing this, you can tell if a campaign is working fine.

Your engagement on social media can also determine how well the content is performing. You can see this by how many likes, views, or shares it has gotten.

Frequently Asked Question

Some common digital marketing channels include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, mobile marketing, and content marketing.

SEO is optimizing a website to rank higher in search engine results pages (SERPs) for relevant keywords and phrases. SEO aims to increase organic (non-paid) traffic to a website.

Email marketing is sending targeted messages to a list of subscribers to promote products or services, build brand awareness, and drive conversions.