In this era of technology, it is becoming increasingly important to master digital marketing because everything is now online, and consumers are looking towards their digital devices to purchase products. It is essential that New Zealanders take advantage of this platform to market their products for a wider reach.
Some popular digital platforms used for this marketing are Facebook, Instagram, Twitter, Google Ads, email marketing, and SEO. Some brands in New Zealand are even now exploring the potential in channels like TikTok and Snapchat.
With the exponential growth of digital media and digital channels, the importance of digital marketing is immeasurable. Let’s take a look at some of these benefits and how it work:
Every business has a digital strategy that works, and several channels exist to make this happen. In this paragraph, we will discuss all the channels that work in NZ and are tailored specifically to New Zealanders:
This is another form of digital marketing only targeted at mobile users and smartphone devices. With the advent of technology, devices are now being made with mobility and accessibility in mind. People are now gearing more toward mobile devices because they are portable enough to be carried all the time, which helps them stay connected all the time.
With that being said, some brands have fully focused on mobile marketing to improve conversion rates. Here’s how.
While some brands prefer to run their digital advertising themselves, you should enlist the help of digital agencies if you can afford it. Since they have way more experience and a platform, they know the most personalized plan and advertising approach that suits your business. Here are some roles they play:
You don’t just run an ad and sit back to watch it flounder; there are so many steps that one can take to measure how well it’s going and determine if it’s bringing in probable ROI or if adjustments need to be made. Website traffic is one sure way of measuring conversion. With this, you can check how many people viewed your post, how many people visited the page from your post, how many people purchased the products, and so on. By analyzing this, you can tell if a campaign is working fine.
Your engagement on social media can also determine how well the content is performing. You can see this by how many likes, views, or shares it has gotten.
Some common digital marketing channels include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, mobile marketing, and content marketing.
SEO is optimizing a website to rank higher in search engine results pages (SERPs) for relevant keywords and phrases. SEO aims to increase organic (non-paid) traffic to a website.
Email marketing is sending targeted messages to a list of subscribers to promote products or services, build brand awareness, and drive conversions.