Digital Marketing: 3 Crucial Advantages Over Traditional Channels

If digital marketing is something you’ve thought about but haven’t really explored in detail, then you can’t afford to put it off any longer. You see, traditional forms of advertising like Yellow Pages or adverts in the newspaper are dying out as more and more consumers are using online channels.

Once upon a time, print forms of advertising were pretty much the only avenues available to a business to market its products. It could be an advert in the local paper, an entry in Yellow Pages or a billboard poster. But if you find yourself feeling nostalgic for the good old days when you could let your fingers do the walking, then it’s time to think again. You see, traditional forms of advertising may still have a place, but the advantages of online channels mean that you can no longer afford to ignore the possibilities. In this article we look at three important ways digital marketing has the edge over traditional forms of advertising.


Easy Access To Consumers

With the level of smartphone ownership in New Zealand set to reach 90% next year, there’s no doubting the incredible reach of online avenues. Unlike traditional advertising, digital platforms mean that you can access consumers in a variety of situations – at work, on the go or relaxing at home.

What’s more, platforms such as Google AdWords and Facebook Ads allow you to tailor your campaign to focus on a specific demographic. Alternatively, you can target your advertising by honing in on key words and phrases. It’s a very powerful tool, not only because of its easy access to consumers, but also because of the degree of control you have over selecting an audience. The ability to maximise your return on investment is, therefore, pretty much guaranteed.


Ability To Measure And Track Performance

Digital marketing enables you to get more bang for your buck. Unlike traditional advertising, online platforms allow you to easily track the performance of your campaign whether it’s by spend, number of clicks and website visits, or conversions. And all the results are presented in a very visual and engaging graph format which makes it easy to understand and compare the results.

What’s more, you can tweak the campaign in response to the results. And so, if you find that advertising on Instagram, isn’t as lucrative as say Facebook, you can very quickly and easily divert your resources. And if a key word isn’t the hit that you were expecting, then it’s a simple process to change the parameters in AdWords.

This ability to measure and track progress is unmatched in traditional forms of advertising and so it’s much easier to ensure you get a good return on investment with online platforms.


Worldwide Reach

It’s certainly called the worldwide web for a reason! And the truth is compared to traditional advertising, the reach of online platforms is almost without bounds. We’ve all heard about tweets going viral and when it comes to the power of word of mouth and personal referrals, online platforms are unbeatable. Everyone has seen those videos on Facebook that somehow seem to capture the popular imagination and within a matter of hours have been shared many thousands or even millions of times. It’s incredible really. And with so many people surfing the web or checking into social media several times a day, digital marketing is quite simply impossible to avoid.

And so, if you want to find out more about how digital marketing could make a huge difference to your business, then get in touch with us here at Digital Collab. We know how to make the most of online advertising so that your business achieves more for less. Get in touch today and explore the possibilities.

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