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WHAT IS BRANDING AND WHY IS IT IMPORTANT FOR YOUR BUSINESS?

Branding is a marketing practice in which a company creates a name, design or symbol that is easily recognisable as belonging to the company.

Having great branding helps to identify a product and to distinguish it from other products and services. By making your branding memorable it will not only leave a lasting impression on your customers but it also allows your customers to know what to expect from your company. Overall your brand is built to be a true representation of who you are as business.

There are many ways that are used to develop a brand which include advertising, your logo and promotional merchandise, all of these factors work hand in hand to create a professional business profile.

1. Branding gets recognition

Branding is so important for your business because it is how customers will perceive your brand and become known to your customers and target audience. Your logo is the most valuable and important part of branding as it is the face of your business. 

Your logo design should be easily memorable and always make a good first impression when people glance at it. 

2.Good Branding Generates New Customers

The reason for this is that strong branding generally gives a positive first impression of the company. If your branding is a true representation of your company people are more likely to do business with you. 

3.Branding Creates Trust Within Your Marketplace

Having a professional and well established branding will help you build trust with your new customers or potential new clients. Once a brand is well established, word of mouth will be the most effective way of getting your brand name out there and people are more likely to do business with a company that has a professional and polished branding behind them. 

If you feel like your current logo is outdated or you have started up a new company and need a logo? Feel free to get in touch with our team!