Instagram has become a key place for consumers to find products and services. Through following known brands, hash tagging, and the Explore page, consumers are becoming linked to more businesses than ever before.
With over 25 million business Instagram profiles, it can be difficult to separate your page from the market. With handy hints and a strategic plan, elevating your Instagram page can become a marketable reality.
With over 200 million Instagram users visiting at least one business Instagram page per day, Instagram engagement is becoming more and more important to brands, and their digital marketing gurus. Businesses are wanting to make meaningful content to capitalise on the popularity of the app, while remaining direct and relevant to their market. Instagram traffic is bustling, and it’s important to make the most of this. Tailoring your posts to enhance your public image and to relate with your target audience should be your first Insta-step. What do you offer? Let your followers know.
The best day and time to post content on Instagram, in terms of engagement, is on Wednesdays at 2 am! Instagram no longer works chronologically, and posting at such an early time helps to separate your post from the deluge of other businesses posting during the day. It is also important to note, posts endorsed or created by influencers for your company often generate more engagement than normal branded posts.
Hash tagging is the act of adding keywords to the end of your post, to push your content out into the Instagram community. These hashtags allow other Instagram users to find your content, by clicking on the hashtag thread and spotting your post. Branded hashtags, which feature your company name or slogan, help those who already know your name to find out more about your business. For example, a café in Mount Eden might use the hashtag “#mountedeneatery” (Mount Eden Eatery). Users looking for eateries in the area could search this tag, see posts of yours or people who have visited, and drop by. Branded hashtags also help to push your posts out to those who are already familiar with your work, but may not be following your page yet. Using relevant and popular hashtags can have significant benefits in terms of the reach of your content, and your follower count.
Instagram advertising has the benefit of blending in. Instagram ads are often unobtrusive, as they display while scrolling your feed and appear like posts from people you are already following. Instagram ads can also appear as Instagram Stories, again blending in. These ads can feature calls to action, offer a great chance to make a visual impact, and connect with potential customers directly. This is a subtle mode of advertising, that packs a big punch.
The Instagram Stories feature is a great way to get new ideas, products, and events out to your existing audience quickly. You can speak directly, and interact easily, with your market by posting videos or images that will disappear after 24 hours. Instagram Stories keep your brand fresh in the minds of your audience. Rather than losing your posts to the sea of other brands and influencers on a feed, Instagram Stories keep you at the top of every follower’s feed, for quick and engaging access. If your Instagram account has over 10,000 followers, you can gain access to the ‘swipe-up’ feature of Stories. Prompted by a call to action or intriguing tagline, viewers can swipe-up on your Story and be redirected to your site. This funnels potential customers to your site, service, or product.