Being #1 on Google is something every company strives to achieve. It is the same for YouTubers who want to make their videos go viral.

Everyone works hard to reach their goals and they will do whatever it takes to do so. Google is the world’s most popular search engine and has over 40,000 search queries every second. There are 3.5 billion searches per day and 1.2 trillion searches per year in the entire world so making your way to be #1 on it is definitely quite a struggle

There are many ways that you can make it far on Google. Particularly by focusing on SEO and Pay-per-click advertising.

What is SEO

Search Engine Optimization, or SEO, is one of the most popular options that companies go for. They pay many experts to do SEO research and to do SEO writing. And the benefits of focusing on SEO is that you get your website showing on the first three pages of search results. Many companies use Search Engine Optimization to attract new business and get new customers or clients.

What is PPC Marketing?

Pay-per-click, or PPC, is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it is a way of bringing visitors to your site, which is why it is a popular action that companies use to get their name on Google.

An example of pay-per-click advertising:

Just imagine you’ve clicked onto Google and are craving chocolate so you type “chocolate” in the search bar. When you click enter an ad will appear at the very top that directs you to a site where you can then buy all the chocolate you want and need.

PPC Marketing not only enhances and attracts your future customers, it keeps your current customers still interested.

A PPC Services agency that excels in SEO and PPC matters is Digital Collab.

Here are some basic ways in which you can implement website management principles to your company’s website:

  1. If you haven’t done so already, incorporate a company blog into your website. This will be the easiest way to keep adding new content to your site.
  2. Another thing you can look into is adding a news ticker to your homepage. This will essentially be a newsfeed with hot topics about your company such as serving 100,000 customers, investing in state-of-the-art equipment or a new CEO on-board.
  3. Images and video are becoming the strongest types of content online. So when you are updating your site with new information, make sure you are more visual than verbal. A great photo will have the potential to get shared by audiences over a 1000- word blog post.
  4. Testimonials are another excellent type of fresh content. Whenever a new customer is happy with your product or service ensure that you ask them for testimonies or include a feedback form in your site. Including new reviews of your company and positive testimonials that are current will help your business look fresh and appear engaged with the world.

Website management is crucial to the success of a good website and in turn the reputation and presence of a brand. If you are a small company, employing external website maintenance services would be of great benefit to your brand.